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Online Marketing Seminars: Social Media

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  • Direct-to-Consumer PR: Putting the
    Broadcast on Sep 11, 2008 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Go beyond the idea of the Direct-to-Consumer press release and put the 'public' back into PR with a new look at ways to take the corporate message straight to the purchaser. more
  • Proven Ways to Create Engaging Online Customer Experiences
    Broadcast on Aug 21, 2008 with Denise Shiffman This online marketing seminar received 4 star(s)
    It isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage... more
  • Prove It:  Tools and Techniques to Measure the Effectiveness of Social Media Campaigns
    Broadcast on Jul 24, 2008 with Kami Watson Huyse This online marketing seminar received 4.5 star(s)
    Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Don't just accept anecdotal evidence—measurement is possible! more
  • Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
    Broadcast on Jun 26, 2008 with Jason Alba This online marketing seminar received 3 star(s)
    Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it. more
  • Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
    Broadcast on May 29, 2008 with Jason Alba This online marketing seminar received 4.5 star(s)
    LinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are. more
  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
    Broadcast on May 15, 2008 with B2B Forum 2008 Featured Speakers
    Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
  • Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
    Broadcast on Mar 13, 2008 with Geoff Livingston This online marketing seminar received 4.5 star(s)
    Things aren't quite so simple for marketers any more. One-mass communication-based approaches don't work quite the same way. And if you use old marketing tactics in this new media world, in fact, the results can backfire on well-meaning companies. more
  • Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
    Broadcast on Jan 10, 2008 with Jeremiah Owyang This online marketing seminar received 5 star(s)
    Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging. more
  • Seth Godin: How to Avoid The Meatball Sundae
    Broadcast on Jan 3, 2008 with Seth Godin This online marketing seminar received 5 star(s)
    This seminar with Seth Godin is perfect for anyone wrestling with the collision of traditional marketing and the New Marketing that's happening online. It's all about avoiding the meatball sundae. "What's a Meatball Sundae?" you ask ... more
  • What Marketers Need to Know about Podcasting and Streaming Video
    Broadcast on Aug 9, 2007 with Jeremiah Owyang This online marketing seminar received 4.5 star(s)
    Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming.

    With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.

  • Ten Cravings of Generation X and Y:  Satisfying This Young and Lucrative Market
    Broadcast on Jul 26, 2007 with Lisa Johnson This online marketing seminar received 5 star(s)
    Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.

  • How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
    Broadcast on Jul 25, 2007 with Lisa Johnson This online marketing seminar received 4.5 star(s)
    Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?

  • Inside Secrets for Using Blogs Effectively in Your Marketing Mix
    Broadcast on Jun 14, 2007 with Josh Hallett This online marketing seminar received 5 star(s)
    Learn how to take monitoring to the next level. Discover how customers, clients and bloggers help generate content and ideas for your blog. What can you learn from your customers? more
  • Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
    Broadcast on Apr 11, 2007 with Dana VanDen Heuvel This online marketing seminar received 4 star(s)
    Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media. more
  • Blogs, Tubes, Twitters, and More:  Emerging Media's Impact on the Customer Experience
    Broadcast on Mar 29, 2007 with David Armano This online marketing seminar received 4 star(s)
    In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with. more
  • Hitchhiker’s Guide to the Metaverse: Second Life for Marketers
    Broadcast on Jan 11, 2007 with Greg Verdino This online marketing seminar received 4 star(s)
    In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
  • Truths of Blog Marketing:  Reaching Customers, Building Your Brand
    Broadcast on Jul 27, 2006 with Jeremy Wright This online marketing seminar received 3.5 star(s)
    In this seminar, Jeremy Wright will get into the nitty-gritty of blogging. Examining specific case studies, best practices, and providing a details for how blogs can fit into your marketing mix, Jeremy will help you understand what blogs are and how they should be used. more
  • Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
    Broadcast on Feb 16, 2006 with Eric Ward, Stephan Spencer This online marketing seminar received 3.5 star(s)
    Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more
  • WHAT WORKS SERIES:  QuickBooks Makes Blogs Part of the Marketing Mix
    Broadcast on Jan 26, 2006 with Paul Rosenfeld, Anil Dash, DL Byron This online marketing seminar received 2 star(s)
    This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line. more
  • Better Than Email Marketing?  RSS Demystified
    Broadcast on Nov 17, 2005 with Rok Hrastnik This online marketing seminar received 3.5 star(s)
    During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. more
  • Blogs:  What Every Marketer Needs to Know Now
    Broadcast on Dec 16, 2004 with B.L. Ochman This online marketing seminar received 3 star(s)
    Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company.

    Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately. more

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