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Online Marketing Seminars: Email Marketing

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  • Email Customization:  Getting Personal to Deepen Relationships, Generate Additional Sales, and More
    Broadcast on May 22, 2008 with Regina Brady This online marketing seminar received 4.5 star(s)
    Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
    Broadcast on May 15, 2008 with B2B Forum 2008 Featured Speakers
    Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas. more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
  • Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving Sales
    Broadcast on Sep 6, 2007 with B2B Forum 2007 Featured Speakers This online marketing seminar received 5 star(s)
    In this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

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  • Reaching Your Prospect's Inbox:  Better Email Deliverability
    Broadcast on May 10, 2007 with Craig Spiezle This online marketing seminar received 3.5 star(s)
    Attend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. This content is relevant to anyone doing serious email marketing today. more
  • How to Develop Quality e-Newsletter Content Without Breaking the Bank
    Broadcast on Apr 19, 2007 with Nick Usborne This online marketing seminar received 4 star(s)
    This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought. more
  • Testing, Testing -- The Last (and Best) Direct Marketing Tactic
    Broadcast on Mar 15, 2007 with Bill Baird This online marketing seminar received 3.5 star(s)
    You'll learn exactly how to test, what to test, and where to test to maximize your marketing ROI. You'll leave with concrete principles and practical, real-life case study examples in both B2C and B2B environments. more
  • Crash Course #9:  Direct Marketing Techniques for B-to-B Lead Generation
    Broadcast on Mar 1, 2007 with Ruth Stevens This online marketing seminar received 5 star(s)
    In this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution. more
  • e-Newsletters:  Get Attention and Build Loyalty
    Broadcast on Feb 22, 2007 with Nick Usborne This online marketing seminar received 4.5 star(s)
    During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more
  • Crash Course #8:  Email - The Power Channel in Direct Marketing Today
    Broadcast on Feb 15, 2007 with Regina Brady This online marketing seminar received 5 star(s)
    Permission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel. more
  • Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
    Broadcast on Feb 1, 2007 with Ruth Stevens This online marketing seminar received 4 star(s)
    In this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
  • Crash Course #6:  Direct Marketing Creative Savvy
    Broadcast on Jan 25, 2007 with Lee Marc Stein This online marketing seminar received 3 star(s)
    This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more
  • Crash Course #5: The Wide World of Direct Marketing on the Web
    Broadcast on Jan 18, 2007 with Jane Weber This online marketing seminar received 1 star(s)
    This information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher. more
  • Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
    Broadcast on Dec 14, 2006 with Shari Altman This online marketing seminar received 2.5 star(s)
    In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market. more
  • Crash Course #3:  How to Craft a Compelling Direct Marketing Offer and Call-to-Action
    Broadcast on Nov 30, 2006 with Cyndi Greenglass This online marketing seminar received 5 star(s)
    In this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more
  • Crash Course #2: How to Build and Manage Your Marketing Database
    Broadcast on Nov 2, 2006 with Pegg Nadler This online marketing seminar received 4 star(s)
    For many marketers, questions abound as to what data to use, the differences in data, the best uses of data, the types of database systems, and current practices in database marketing. We explore this in this seminar. more
  • Crash Course in Direct Marketing:  First Seminar in a 10-Seminar Series
    Broadcast on Oct 19, 2006 with Ruth Stevens This online marketing seminar received 3.5 star(s)
    The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know. more
  • Email Marketing Success:  10 Campaigns Examined for Better and for Worse
    Broadcast on Aug 24, 2006 with Stephan Spencer This online marketing seminar received 4 star(s)
    This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more
  • The Ultimate Question, with Fred Reichheld
    Broadcast on Jul 11, 2006 with Fred Reichheld This online marketing seminar received 4.5 star(s)
    Fred Reichheld believes that too many companies are addicted to bad profits that come at a customer's expense. While bad profits often boost short-term earnings, in the long run they burn out employees, alienate customers, and undermine growth. more
  • 12 Creative Campaigns Up Close:  Analyzing Direct Marketing Communications
    Broadcast on Jul 6, 2006 with Ruth Stevens This online marketing seminar received 2 star(s)
    In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more
  • Best Direct Marketing Strategies for B-to-B
    Broadcast on Apr 13, 2006 with Ruth Stevens This online marketing seminar received 4 star(s)
    Presenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook. more
  • Better Than Email Marketing?  RSS Demystified
    Broadcast on Nov 17, 2005 with Rok Hrastnik This online marketing seminar received 3.5 star(s)
    During this seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. more
  • One-to-One Email Campaigns for B2B Organizations
    Broadcast on Jan 20, 2005 with Jason O'Connor This online marketing seminar received 2.5 star(s)
    This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing. more

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