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Online Marketing Seminars: Brand Management

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  • Twitter Power: How to Dominate Your Market One Tweet at a Time
    Broadcast on Jul 2, 2009 with Joel Comm This online marketing seminar received 5 star(s)
    Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can. more
  • What Matters Now in Branding: Ten Ideas to Get Refocused
    Broadcast on May 21, 2009 with Jonathan Salem Baskin This online marketing seminar received 3.5 star(s)
    Is everything you learned about branding in B-school still relevant? Give Jonathan Salem Baskin 90 minutes this Thursday, and he just might change your mind! more
  • Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
    Broadcast on Jun 26, 2008 with Jason Alba This online marketing seminar received 3 star(s)
    Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it. more
  • Harnessing a Portfolio of Brands:  The Harrah’s Story
    Broadcast on Feb 21, 2008 with Kevin O'Donnell, Lisa Marchese This online marketing seminar received 4.5 star(s)
    What happens in Vegas stays in Vegas, or at least, that's what most people like to believe ... In this seminar, however, we unlock the doors to this legendary city of sin and invite you behind the scenes to hear how the largest casino operator in the world uses brand to compete and win in the fiercely competitive and ever-changing market that is Las Vegas. more
  • Jack Trout on Worldwide Positioning: An Encore Presentation
    Broadcast on Nov 28, 2007 with Jack Trout This online marketing seminar received 5 star(s)
    The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between. more
  • Creating Profitable Marketing Partnerships with Nonprofits
    Broadcast on Aug 23, 2007 with Gail Z. Martin This online marketing seminar received 2 star(s)
    Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?

    Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities. more
  • Brand Metrics:  Three Pathways to Measure ROI
    Broadcast on Apr 5, 2007 with Don E. Schultz This online marketing seminar received 4.5 star(s)
    This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts. more
  • Killer Web Content: Make the sale. Deliver the service. Build the brand.
    Broadcast on Dec 6, 2006 with Gerry McGovern This online marketing seminar received 4 star(s)
    Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
  • Eleven Big Ideas, with Seth Godin
    Broadcast on Aug 8, 2006 with Seth Godin This online marketing seminar received 3.5 star(s)
    WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea! more
  • Partnership Brand Marketing:  How to Connect Your Brand to Other Brands to Win Customers
    Broadcast on Jan 12, 2006 with Gregory Pollack This online marketing seminar received 2.5 star(s)
    This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base. more
  • The Anatomy of Buzz:  Lessons in Word-of-Mouth Marketing, with Emanuel Rosen
    Broadcast on May 26, 2005 with Emanuel Rosen This online marketing seminar received 4 star(s)
    Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more
  • Branding On-line:  What Works and Why?
    Broadcast on Apr 7, 2005 with Matthew Syrett This online marketing seminar received 1.5 star(s)
    This seminar will show how to get the most out of your on-line efforts through an exploration of best practices for interactive branding. The discussion will cover on-line branding in myriad contexts and through the lens of a number of industries. more
  • Brand Building Basics:  Profit from Your Company’s Greatest Asset
    Broadcast on Nov 10, 2004 with William Arruda This online marketing seminar received 4.5 star(s)
    Branding is not just for the big guys or for products on the grocery store shelf. Companies of any size can benefit tremendously from the power of a strong brand. Branding doesn’t have to be costly to be effective. In this seminar, you will learn simple ways to make deposits in your brand bank without having to invest a small fortune. more

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