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Online Marketing Seminars: Search Engine Marketing

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  • Search Engine Optimization (SEO) for Really Big Websites
    Broadcast on Jun 28, 2007 with Stephan Spencer, Chris Smith This online marketing seminar received 4.5 star(s)
    Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!

    Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site. more
  • Search Marketing Essentials for Online Retailers
    Broadcast on Feb 8, 2007 with Stephan Spencer, George Michie This online marketing seminar received 4 star(s)
    Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more
  • Getting Google to Love Your Website . . . Again
    Broadcast on Sep 28, 2006 with Stephan Spencer, Brian Klais This online marketing seminar received 5 star(s)
    Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
  • Advanced Topics in Paid Search Marketing
    Broadcast on Mar 9, 2006 with Larry Becker, George Michie This online marketing seminar received 4 star(s)
    For those who have experience with paid search, but need to get advanced techniques and knowledge. more
  • Essentials of Paid Search Marketing
    Broadcast on Mar 8, 2006 with Alan Rimm-Kaufman, Larry Becker This online marketing seminar received 4 star(s)
    We’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch. more
  • Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
    Broadcast on Feb 16, 2006 with Eric Ward, Stephan Spencer This online marketing seminar received 3.5 star(s)
    Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples. more
  • Google in the Real World: How Links Boost Your Ranking
    Broadcast on Nov 10, 2005 with Stephan Spencer This online marketing seminar received 4.5 star(s)
    Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings. more
  • Killer Search Engine Content:  Create Web Content to Get on the First Page of Search Results
    Broadcast on Mar 23, 2005 with Gerry McGovern This online marketing seminar received 5 star(s)
    There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more
  • Paid Search Advertising:  Successful Campaigns Using Google and Overture
    Broadcast on Feb 3, 2005 with Kevin Lee This online marketing seminar received 3.5 star(s)
    Discover how to develop a targeted campaign and execute your strategy flawlessly. The content will cover campaign management from the ground up, including techniques and strategies normally covered only in advanced sessions. You will learn to plan and optimize paid search campaigns in Google and Overture. For marketers interested in local search and vertical portals, the seminar will include a section on the exploding local and vertical industry portal phenomenon. more
  • Search Engine Optimization:  Maximize Your Natural Search Channel
    Broadcast on Nov 18, 2004 with Stephan Spencer, Brian Klais This online marketing seminar received 3 star(s)
    There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach. more

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