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Online Marketing Seminars: Marketing Strategy

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  • When the Budget Axe Falls: What to Cut, What to Keep, What to Grow
    Broadcast on Mar 12, 2009 with Pat LaPointe This online marketing seminar received 3.5 star(s)
    If you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ... more
  • Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)
    Broadcast on Feb 12, 2009 with Andrew Winston This online marketing seminar received 5 star(s)
    Why are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too. more
  • Creating a Customer-Centric, Measurable Marketing Plan
    Broadcast on Oct 16, 2008 with Laura Patterson This online marketing seminar received 4 star(s)
    An effective marketing plan establishes your marketing strategy, defines measurable marketing objectives that support your marketing strategy and the methods you will deploy for achieving these objectives. Where do you start? more
  • Marketing in an Economic Meltdown
    Broadcast on Oct 10, 2008 with Michael Goodman This online marketing seminar received 4.5 star(s)
    Everyone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react?  Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid. more
  • How to Market Consulting and Professional Services
    Broadcast on May 1, 2008 with John Doerr This online marketing seminar received 3.5 star(s)
    How you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution. more
  • Using e-Metrics to Optimize Your All-Around Marketing Strategy
    Broadcast on Apr 3, 2008 with Jim Sterne This online marketing seminar received 5 star(s)
    Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well. more
  • Going Global on the Web:  Avoid the Pitfalls and Seize the Opportunities
    Broadcast on Feb 28, 2008 with Huiping Iler This online marketing seminar received 4.5 star(s)
    When your company starts to expand its global reach into overseas markets, your Web site not only must appeal to a new, foreign audience—it must not confuse nor offend them! This seminar covers important aspects of the multicultural user experience on the Web that marketers shouldn't ignore. more
  • Seth Godin: How to Avoid The Meatball Sundae
    Broadcast on Jan 3, 2008 with Seth Godin This online marketing seminar received 5 star(s)
    This seminar with Seth Godin is perfect for anyone wrestling with the collision of traditional marketing and the New Marketing that's happening online. It's all about avoiding the meatball sundae. "What's a Meatball Sundae?" you ask ... more
  • Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
    Broadcast on Nov 29, 2007 with Jill Konrath This online marketing seminar received 5 star(s)
    When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more
  • Jack Trout on Worldwide Positioning: An Encore Presentation
    Broadcast on Nov 28, 2007 with Jack Trout This online marketing seminar received 5 star(s)
    The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between. more
  • What You Need to Know About Becoming (or Hiring) a Marketing Consultant
    Broadcast on Nov 8, 2007 with Michael Goodman This online marketing seminar received 4 star(s)
    Professional marketing/management consultant Michael Goodman has been advising corporate clients for several years, and has collected the many lessons learned into a concise and impactful seminar that promises to pull back the curtain of consulting to reveal the critical success factors—and pitfalls—of this business and lifestyle. more
  • Small Business Series: Budgeting for the Marketing Mix
    Broadcast on Sep 14, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    In this seminar, we'll deal with some of the most common questions asked by entrepreneurs and small business marketers: How much should we spend on marketing? Is it a percentage of sales? How do we get benchmarks for our industry? How do we know if we're over-spending, under-spending, or right on the money? more
  • Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation
    Broadcast on Aug 2, 2007 with Allen Weiss This online marketing seminar received 5 star(s)
    Do you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong.

    This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!

    more
  • Small Business Series: Positioning, Naming and Taglines
    Broadcast on Jul 20, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.

    Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building. more
  • Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)
    Broadcast on May 18, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost market research. We’ll use case studies from small B2B and B2C companies and borrow ideas from larger companies as well. more
  • Marketing Through Stories: The Selling Power of Narrative
    Broadcast on Mar 22, 2007 with Andrea Learned This online marketing seminar received 4.5 star(s)
    This seminar will show you how to uncover your own stories. Marketing-to-women expert and prolific storyteller Andrea Learned will translate what she knows about targeting women into wisdom for targeting any market. more
  • Hispanic Marketing Essentials
    Broadcast on Nov 16, 2006 with Blaire Borthayre This online marketing seminar received 4.5 star(s)
    Targeting the Hispanic market can bring new challenges to your business. This seminar will demystify the process and help you avoid pitfalls that many encounter as they market to Hispanics. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more
  • Eleven Big Ideas, with Seth Godin
    Broadcast on Aug 8, 2006 with Seth Godin This online marketing seminar received 3.5 star(s)
    WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea! more
  • How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
    Broadcast on May 18, 2006 with Professor Bernd Schmitt This online marketing seminar received 2.5 star(s)
    In this seminar, Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting with customers at every touch-point. more
  • Hispanic Marketing:  Effective Strategic Planning Processes
    Broadcast on Mar 30, 2006 with Terry Soto This online marketing seminar received 2 star(s)
    Presenter Terry Soto is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their chances of Hispanic market entry success. more
  • Uncommon Strategies to Beat Your Competition
    Broadcast on Feb 22, 2006 with Anne Graham This online marketing seminar received 3 star(s)
    If you’re ready to be the driving force in leading your company to lead your market, but just don’t know how to get started, this session will be filled with practical yet uncommon thinking to inspire you. more
  • Partnership Brand Marketing:  How to Connect Your Brand to Other Brands to Win Customers
    Broadcast on Jan 12, 2006 with Gregory Pollack This online marketing seminar received 2.5 star(s)
    This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base. more
  • Reach the Big Spenders:  How to Market to Women from 50 to 75
    Broadcast on Dec 1, 2005 with Marti Barletta This online marketing seminar received 4 star(s)
    Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note! more
  • Managing Customers As Long Term Investments
    Broadcast on Sep 29, 2005 with Professor Sunil Gupta This online marketing seminar received 4.5 star(s)
    This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more

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