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Video Marketing Tutorials: Email Marketing

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  • Take 10: How to Avoid Spamtraps
    Released on Nov 11, 2016 with Austin Bliss
    In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them. more
  • Take 10: Seven Steps to a Successful Re-Engagement Campaign
    Released on Sep 9, 2016 with Meera Kothand
    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
  • Take 10: Four Ways to Increase Your Email Clickthrough Rates
    Released on Jan 8, 2016 with Stephan Hovnanian
    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns. more
  • Take 10: Reduce Your Email Bounce Rate
    Released on Dec 11, 2015 with Austin Bliss
    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers. more
  • Take 10: Shed Light on Email Traffic With Google Analytics
    Released on Oct 2, 2015 with Michele Kiss
    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals. more
  • Take 10: Email Marketing Strategies—Out With the Old, In With the New
    Released on May 15, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Released on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: Three Principles That Will Increase Your Email Marketing Conversions
    Released on Feb 28, 2014 with Kath Pay
    In just 10 minutes, you'll discover strategies you can implement immediately to make a noticeable difference in the success of your email marketing campaigns. more
  • Take 10: Email Design for the Mobile Customer and Multi-Device World
    Released on Jan 10, 2014 with Tim Watson
    In just 10 minutes, you’ll learn best practices and approaches for email design in a mobile, multi-device world. more
  • Take 10: Zero in on Your Audience to Improve Email Opens, Clicks, and ROI
    Released on Aug 23, 2013 with Reggie Brady
    In just 10 minutes, you'll learn six ways to segment your customers. You'll learn how to make your emails more relevant to your audience and improve your opens, clicks, and overall ROI. more
  • Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean
    Released on Apr 19, 2013 with Mary Ann Kleinfelter
    In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date. more
  • Take 10: Triggered Email Messages that Will Make Your Cash Register Ring
    Released on Mar 29, 2013 with Reggie Brady This online marketing seminar received 5 star(s)
    In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal. more
  • Take 10: Three High Impact Email Marketing Tests You Can Implement Today
    Released on Oct 26, 2012 with Hunter Boyle This online marketing seminar received 3 star(s)
    In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results. more
  • Take 10: Using Email to Nurture Your Leads on a Budget
    Released on Mar 16, 2012 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank. more
  • Take 10: Five Tips for Starting an E-Newsletter That People Want
    Released on Mar 2, 2012 with Margie Clayman
    In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them. more
  • Take 10: How to Create a Lead Generation Form in MailChimp
    Released on Jan 13, 2012 with Christine B. Whittemore
    In just 10 minutes, learn how to create a basic lead generation form in MailChimp. more
  • Take 10: How to Build a Better, Smarter Email List
    Released on May 20, 2011 with Michael Miller
    In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers. more
  • Take 10: How to Socialize Your Email Campaigns
    Released on Mar 18, 2011 with Jesse Luna This online marketing seminar received 1 star(s)
    This short webcast shows you how to add social links to your email. Jesse Luna, founder of JP Luna Media, has built and managed email-marketing systems for years. In this webcast, he walks you through the exact process of adding the necessary code to your email communications to help it run wild on the social web. more
  • Take 10: How to Future-Proof Your Marketing Today
    Released on Mar 11, 2011 with Michael Miller This online marketing seminar received 5 star(s)
    In this short webcast, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing. more
  • Take 10: How to Write the Perfect Email Marketing Subject Line
    Released on Sep 3, 2010 with Stephanie Miller This online marketing seminar received 4.5 star(s)
    Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
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