Developing a product message that resonates takes effort. Understanding both your customer and your competition is essential to ensure your strategy delivers. But this can be challenging. Where does a savvy marketer begin?
In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time.
THIS WEBINAR FEATURES:
Lawson Abinanti is the founder of Messages That Matter. For 15+ years he has helped mid-market and enterprise software companies stand out with messages that matter to B2B buyers.
LinkedIn: Lawson Abinanti
