How to Adapt: Creating a Content Strategy for Mobile
- Christina Inge
- Jennifer Kelly
- Thu, Apr 6, 2017, 12pm ET
- 60 minutes
You'd be surprised by how much Web traffic, even for B2B, is mobile. It creates a challenge for marketers who want to offer complex or detailed content, but aren't sure it will work on the small screen. With mobile taking over the conversation, you face a choice—either give up on educating your customers (just kidding, obviously) or consistently adapt your content to fit.
In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform!
Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy on the college level. Christina is the founder of the Boston Bloggers Meetup and holds an MS in Instructional Technology from the University of Wyoming and a BA in English from the University of Maryland.
Who Should Attend?
Marketers seeking to create an effective content strategy for mobile, especially for complex products and services.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Develop a mobile content plan for a specific customer segment, or for your business overall
- Write and design content that works across desktop and mobile
- Incorporate long-form or complex content into your mobile strategy
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.