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How to Create a High-Performance Marketing Plan

Presenter:
Rachel Rosin
Moderator:
Laura Forer
Sponsor:
Act-On
Broadcast:
Tue, Mar 28, 2017, 1pm ET
Length:
45 minutes

As marketers, we often find ourselves on the dreaded execution treadmill, running from campaign to campaign and tactic to tactic without understanding the impact we're having on the bottom line. But our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience.

A high-performance marketing plan will give you the freedom to grow, push boundaries, and track success. So, how do you get started?

Join us for this free seminar to get a six-step blueprint for creating a high-performance plan that will wow your management team, guide your content creation, and set you up to show measurable growth at year's end.

To follow the conversation on Twitter, use the hashtag #ActOnSW.

Presenter

Rachel Rosin is senior manager at Act-On. She is responsible for the development and execution of content and maintaining an engaging digital presence designed to attract, capture, and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation, with a focus on growing inbound lead generation and increasing conversion rates.

Who Should Attend?

Marketers who want the ability to plan, track, and measure their success.

What Will You Learn?

  • How to create goals that are aligned to brand building, demand generation, and customer marketing
  • How to build your marketing tech stack
  • What the effective metrics are for evaluating marketing ROI, and developing reports that "wow"
  • How to build content themes for the modern buyer's journey

About Our Sponsor:

Act-OnAct-On is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of customer experience, including brand awareness, demand generation, and customer loyalty. With Act-On, marketers can drive better business outcomes.

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