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Better User Appquisition: How to Grow Organic Installs With App Store Optimization

Tam Phan, Terry Marvin
Laura Forer
Tue, Jun 27, 2017, 1pm ET
45 minutes

App stores are crowded and the competition is intense. When people have a sea of apps to choose from, how do you know they will download yours? App store optimization (ASO) will give you the answer. If you don't think app store optimization is important, then you're missing out on opportunities to drive organic installs. And organic installs means spending less money to get users.

Join us for this free seminar to learn how to create a tailored ASO plan that will work for your app (not those generic hints you find from any olí Google search).

During the presentation, follow all of the seminar conversation on Twitter using hashtag #TUNEWebinar.


Tam Phan is on the App Store Analytics team at TUNE, the leading app attribution and analytics company based in Seattle, WA. He's passionate about helping marketers increase organic user acquisition through increasing visibility and conversions in the app stores.

Terry Marvin is the mobile marketing specialist at Fareportal. His focus lies in acquiring new users and increasing engagement of existing users. This is a cross-function mission, involving both paid and unpaid user acquisition.

Who Should Attend?

Any marketer who wants to increase visibility and organic downloads for their app.

What Will You Learn?

  • How to improve app store visibility
  • What the new Apple metrics mean for your app
  • How to master the new Google Play layouts
  • How A/B testing drives conversion rates up
  • How organic installs help paid campaigns

About Our Sponsor:

TuneTune delivers the most complete set of products for marketers to drive superior results in mobile and beyond. Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business with the partners and channels that make it possible.

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