The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
- Kerry O'Shea Gorgone
- Laura Forer
- Thu, Aug 17, 2017, 12pm ET
- 60 minutes
Podcasts are back! More people are listening to podcasts than ever before as breakout hits like "S-Town" and "Serial" bring this format to a mainstream audience. Smart marketers know that podcast fans are educated, affluent, and social media-savvy, but how can you connect with this valuable audience?
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds!
Bonus! Seminar attendees get this How-To Guide!
An Earful of Advice for the Podcasting Beginner
In this guide, you'll learn just how easy it is to get started with podcasting. You'll hear from six top podcasting experts who offer insights, tips, and advice to help you get the ball rolling and master the medium quickly. You'll walk away with the tools to educate, entertain, and inspire your listeners.
Kerry O'Shea Gorgone oversees the sale and distribution of MarketingProfs' premium training products. She hosts the weekly "Marketing Smarts" podcast for MarketingProfs, named one of the top business podcasts on the Internet by Fast Company and one of "19 Podcasts Worth More Than an MBA" by Inc. Kerry is also a contributing writer for numerous sites, including Huffington Post, Entrepreneur, and SpinSucks.
Who Should Attend?
Marketers who understand the value of podcasts and want to start their own.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Set goals for your podcast to assess its effectiveness
- Select a topic for your podcast that supports your business goals, appeals to your target audience, and relates to your own interests
- Choose equipment and software for ideal podcast production
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable, tactical takeaways. Not your typical seminar, these highly interactive events explain a topic in an interesting, engaging, and entertaining virtual setting. Each seminar comes with a detailed How-To Guide and a step-by-step Action Plan. Other seminars tell you what you should do—ours teach you how.
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