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Prepare to Be the Fearless CMO of 2020

Kristi Bjornaas, Chris Messina, Sam Melnick, Gregg Thaler
Laura Forer
Marketo, Allocadia, Madison Logic, ReachForce
Tue, Apr 17, 2018, 1pm ET
45 minutes

The CMO of 2020 must create a fearless culture of innovation, inspiring other marketers to face challenges head-on. They must take the idea of "listen, learn, and engage" to the next level and use data-driven ways to emotionally connect with their customers. And they must create order from chaos—embracing technologies like artificial intelligence and predictive solutions—to build effective systems of engagement.

Join us on April 17 for Prepare to Be the Fearless CMO of 2020, when we'll explore how to cut through the hype and successfully use technologies that power account-based marketing, personalization, and sales/marketing partnerships.


Kristi Bjornaas, Chris Messina Kristi Bjornaas leads the data-driven marketing strategy and execution for ReachForce. Inspired by helping B2B marketers find success through data; Kristi integrates her expertise across marketing automation platforms, sales enablement, and customer community programs.

Chris Messina is the vice president of strategic partnerships for Madison Logic. Chris began his career in the digital arena over a decade ago, in the fast-paced world of B2C network marketing. He is now focused in the B2B MarTech space where he has helped to build out multiple ecosystems using a "partner first" philosophy.

Sam Melnick, Gregg Thaler
Sam Melnick is the vice president of marketing at Allocadia, where he has managed over $20B in marketing spend to date. He has been recognized in the top 50 most influential marketing technology professionals, is a frequent speaker at marketing industry events, and a prolific author of marketing research.

Gregg Thaler is the director of technology partner success at Marketo where he works with key Launchpoint partners to help them achieve peak revenue. Gregg is well known in the Marketo community as a subject matter expert on the impact of data quality on demand generation.

Who Should Attend?

Aspiring marketing leaders who want to use the most effective technologies to create emotional connections.

What Will You Learn?

  • How to leverage effective systems of engagement like artificial intelligence and predictive solutions
  • The best ways to emotionally connect with your customers using a data-driven approach
  • How to cut through the hype and apply the most effective principles of account-based marketing, personalization, and sales/marketing partnerships

About Our Sponsors:

ReachForce ReachForce's data management solutions are used by marketing and sales professionals to make complex, data-driven B2B marketing and sales simple. The Austin-based company's SmartForms and SmartManage solutions solve the toughest data quality and completeness challenges by verifying, standardizing, and enriching contact and account data to ensure a complete and persistent understanding of marketing leads throughout the buyer journey.

Madison Logic Madison Logic helps B2B companies accelerate growth. Marketers use their global, account-based marketing platform to find influencers and engage them before and after they self-identify, optimize buyer journeys, measure results, and bring sales and marketing closer together.

Allocadia Allocadia empowers marketers to be more effective by providing them with greater control over their plans, investments, and results. The recognized leader in Marketing Performance Management (MPM), Allocadia is a core technology for more than 200 customers, and 10,000 marketers worldwide.

Marketo Marketo, Inc. offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

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