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Stephanie Filer
Matt Snodgrass
Thu., Apr 11, 2013 12pm ET (9am PT)
60 minutes

Facebook offers us an unparalleled opportunity to reach our clients, prospects, and peers, if we just know what buttons to push and levers to pull. From raising money to recruiting new clients, attracting media attention, and more, you will learn how a regional organization uses the Facebook platform to foster affinity and drive sustained support among both individuals and corporations.

This is a free sneak peek from our MarketingProfs University course, Cracking the Facebook Code. If you like what you see here, register for the entire course and save $200 when you use promo code SHARING.


Stephanie Filer oversees marketing and development as the manager of Special Gifts and Partnerships for the Animal Rescue League (ARL) of Iowa. She has presented on the effectiveness of using social media for fundraising and building awareness for the American Society for the Prevention of Cruelty to Animals and Junior Achievement, and at the Iowans for Animal Welfare conference. She oversees and consults for 13 Facebook fan pages that cover various industries, including seven for the ARL.

Who Should Attend?

If you're responsible for social branding, prospecting, engagement, or influence and use Facebook as one of your tools, this seminar is for you.

What Will You Learn?

  • How to get your message seen in the Facebook newsfeed
  • How to avoid pitfalls and maximize engagement
  • Dozens of Facebook best practices

About This Course

MarketingProfs UniversityCracking the Facebook Code is a 6-class course designed to move you past the basics of Facebook and get you into using the world's largest social media platform to work for your business. From optimizing your page for higher engagement, to increasing lead generation and boosting sales, you'll walk away with a new, highly-valuable skillset that's ideal for the 21st-century marketer. Register now for the complete course.

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