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Welcome to the Collaborative Economy

Jeremiah Owyang
Jennifer Kelly
Thu., Sep 19, 2013, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

From AirBnb to Etsy, TaskRabbit to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that's a disruption to your brand and your sales process. Whether your company is big or small, nearly every vertical is being impacted by today's sharing economy. So what do you do if your customers and prospects don't need corporations on an ongoing basis?

Altimeter's latest research will show how corporations must not only stay relevant, but also lead the charge in their own communities. This PRO seminar will share three ways corporations must shift their business (and marketing) to adapt to today's collaborative economy.


Jeremiah Owyang is an industry analyst and partner at Altimeter Group, located in Silicon Valley. His research focuses on the present and future relationship between companies and their customers. Jeremiah is often quoted in The Wall Street Journal, The New York Times, and USA Today, and is a frequent keynote speaker at business and technology conferences around the world. Time named Jeremiah's Twitter feed one of the best in 2011, calling him a “strategist on the front lines of revolution.”

Who Should Attend?

Individuals who are interested in learning how to stay relevant and adapt to the ever-changing collaborative economy.

What Will You Learn?

  • What's causing this sharing movement
  • Which verticals are being impacted the most
  • What you must do now to overcome this disruption


What's the Future of Business?As a special bonus with this PRO seminar, ten lucky winners will be chosen at random to win a free copy of Brian Solis' new book, What's the Future of Business: Changing the Way Businesses Create Experiences. To qualify, simply complete the short survey at the end of the live Q&A session.


To celebrate our 333rd PRO seminar, one lucky attendee will be selected at random to win an iPad mini! In order to qualify, attendees must attend the seminar, then complete the short survey at the end of the live Q&A session.

Register Now!

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