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10 Skills Every Marketer Needs to Enhance the Customer Experience

Larry Weber, Lisa Leslie Henderson
Jennifer Kelly
Thu, Jun 5, 2014, 12pm ET
90 minutes
This online marketing seminar received 3.5 star(s)

In this age of the empowered consumer, customer experience has become the primary source of competitive advantage for organizations. Studies show that a positive customer experience can profoundly impact things like: willingness to purchase, price sensitivity, overall engagement, brand advocacy, and even a company's stock performance.

In this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more.


Larry Weber is a globally known expert in public relations and marketing services. He is chairman and CEO of Racepoint Global, an advanced marketing services agency. Weber previously founded the PR firm Weber Shandwick. He is the chairman of the board of directors of the Massachusetts Innovation and Technology Exchange (MITX), and a public speaker on the future of marketing, the social web, and building communities online. He is also the author of four books on marketing, technology, and leadership.

Lisa Leslie Henderson writes, teaches, and consults on the changing face of marketing, creativity, innovation, and social entrepreneurship. She enjoys contributing to the work of several organizations that are committed to developing future leaders and social entrepreneurs. The Digital Marketer is her second collaboration with Larry Weber.

Who Should Attend?

Any marketer interested in an overview of the latest marketing tools and how they create remarkable customer experiences.

What Will You Learn?

  • How successful companies are creating ongoing, engaging experiences for their customers
  • The 10 must-have skills every marketer needs to be more relevant to customers
  • How to integrate those tools to create a better customer experience that results in more sales


As a special bonus with this PRO seminar, 10 lucky attendees will be chosen at random to win a free copy of Larry and Lisa's book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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