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MarketingProfs University: Capitalize on the Content Marketing Obsession

Ginger Conlon
Jennifer Kelly
Thu, Oct 2, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

Today, marketers are obsessed with content marketing—and understandably so. The upside is significant, but, so are the considerations: what's the right long-term strategy, and the ideal content and channel mix to support it? Who should create and distribute the content? Which metrics are best? And how often should those elements change? The only way to ensure your content marketing efforts pay off is to create a comprehensive content strategy.

In this PRO seminar, you'll learn the core elements of a lucrative content strategy so you can successfully capitalize on the current content marketing obsession.


Ginger Conlon is the editor-in-chief of Direct Marketing News, where she develops and directs editorial vision and content strategy. She was cited in the Top 100 Most Social Customer Service Pros on Twitter list written by Huffington Post contributor Vala Afshar, as well as Zoho's Top 25 CRM Influencers You Should Be Following list. She's contributed to several books including Capitalizing on Voice of Customer, CyberSelling, and CRM at the Speed of Light, Fourth Edition.

Who Should Attend?

Marketers who have seen some success with content projects and want to learn how to make their efforts a strategic part of marketing communications. Content writers who want a deeper understanding of how their work fits into the broader marketing plan. Mid-level marketing managers charged with attracting and converting more prospects through content marketing.

What Will You Learn?

  • How to determine the optimal goals and metrics to measure success
  • How to create an editorial calendar that considers objectives, customer interests, and customer life stage
  • How to ensure that content creation, distribution, measurement, and optimization are part of a closed-loop process

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Content Marketing Crash Course. This 11-class course will help you generate a wealth of ideas and insightful content so you can continue your marketing communications efforts, but in a smarter and more efficient way, perfectly tailored to your audience's needs.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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