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MarketingProfs University: The Metrics That Matter—Making Sense of the Noise

Paul Roetzer
Jennifer Kelly
Thu, Feb 12, 2015, 12pm ET
90 minutes
This online marketing seminar received 4 star(s)

Marketing executives and business leaders are drowning in data—they have access to powerful tools that produce endless streams of information about contacts, including visitors, leads, and customers. But, all of this data without analysis is just noise.

In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns.


Paul Roetzer is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint and The Marketing Agency Blueprint; and creator of the online assessment tool Marketing Score and website Marketing Agency Insider, a hub for marketing agency information. He is a regular contributor to leading industry blogs and a frequent speaker on content marketing, inbound marketing, measurement, and strategy.

Who Should Attend?

Any marketing professional looking to accelerate organizational and personal success through a more thoughtful examination of data.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Align marketing KPIs with business goals
  • Bring structure and meaning to numbers
  • Adapt campaign strategies in real time

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Marketing Measurement & Analytics. This 9-class course will help you master the art of marketing analytics. You'll learn what metrics really matter, how to align marketing KPIs with overall business goals, how to increase conversions with user experience testing, and evolve from measuring data to gaining useful insights.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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