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How to Build Your Podcast Brand

Nick Westergaard
Jennifer Kelly
Thu, Jul 23, 2015, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

As podcast listenership continues to grow, marketers at organizations of all shapes and sizes are taking notice. With users being able to listen at any time and anywhere, podcasting is an easy way to extend your brand and reach new audiences.

In this PRO seminar, we'll walk you through how to get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. We'll also share techniques on how to turn your current listeners into brand advocates, and you'll walk away with actionable tips you can start using right away to take your podcast from good to great.


Nick Westergaard is a strategist, speaker, writer, and educator. As a chief brand strategist, he works with organizations of all shapes and sizes to build better brands through social media and digital marketing. He's written for MarketingProfs and 12 Most, and is a regular columnist at The Gazette. Nick's thoughts on social media and marketing have been featured in news sources such as US News & World Report and Entrepreneur magazine. He's also the author of the ebooks Google+ 101 and Instagram for Brands, and the host of the "On Brand" podcast.

Who Should Attend?

Marketers who are interested in learning how to use podcasting to extend their brand to attract and engage listeners.

What Will You Learn?

At the end of this seminar you'll be able to:

  • Understand how your show's elements and features work to create and support your podcast brand
  • Develop strategies for transforming your passive podcast listeners into active brand ambassadors
  • Integrate your podcasting efforts with the rest of your digital brand ecosystem

Register Now!

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