How to Use Video to Ensure a Great Buying Experience
- Rocky Walls
- Jennifer Kelly
- Thu, Sep 10, 2015, 12pm ET
- 60 minutes
Video is no longer optional in marketing. And, with more than 300 hours of video uploaded to YouTube every minute, it's no wonder marketers across all types of organizations want to use it in their marketing strategies. However, there's more to video marketing than just making a video, and before you get started, it's important to make sure the time and money you invest generates a significant ROI.
In this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately.
Rocky Walls is CEO and co-founder of Indianapolis-based 12 Stars Media, a video communications company. With more than 12 years of experience in digital content creation, he's an expert in communications strategy. His company provides video production, strategy, and consultation to brands around the world. Rocky has also spoken at Microsoft HQ and Walt Disney World.
Who Should Attend?
Marketers who want to learn how to leverage video through each stage of the sales cycle.
What Will You Learn?
At the end of this seminar, you'll be able to:
- Create a video production plan
- Tailor your video content to each stage of the sales cycle
- Use video to increase the number of qualified leads
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.