Creating Trustworthy Content
- Gerry McGovern
- Courtney Bosch-Tanguy
- Thu, Oct 1, 2015, 12pm ET
- 60 minutes
These days, people are increasingly skeptical of what they see and read in advertisements. You're probably just about as likely to get struck by lightning as you are to click on a banner ad. This collapse in trust can seriously impact both the reputation of your business and your bottom line. So what are you doing about it?
In this PRO seminar, you'll learn how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in.
Gerry McGovern helps large organizations become more customer centric on the web. He is the founder and CEO of Customer Carewords, a company that helps organizations identify and optimize their customers' top online tasks. He has written five books on how the web has facilitated the rise of customer power and, in 2015, was shortlisted for a Webby for his writings.
Who Should Attend?
Marketers and business owners looking to improve their customers' online experiences and increase trust through content marketing.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Define how building trust is essential for the future of your organization
- Recall the difference between trustworthy and untrustworthy content
- Create content and an online customer experience that is based on trust
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.