Content, Conversions, and Lead Generation
- Andy Crestodina
- Jennifer Kelly
- Thu, Feb 4, 2016, 12pm ET
- 60 minutes
Content. It's why they visit and why they convert—or don't. Content plays a part in each and every step of your funnel. So, how's it working on your site? How do you measure the impact of your content? Can you create content that converts visitors into leads?
In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process as well as each stage in the funnel. We'll cover how content affects the conversion funnel, from high-ranking blog posts to the thank you page after the thank you page, and share which topics and types of content attract and engage visitors.
Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning web design company. With 14 years of web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing. He has written hundreds of articles on top industry sites, as well as Orbit's bi-weekly newsletter, and is the author of Content Chemistry: An Illustrated Handbook for Content Marketing.
Who Should Attend?
This PRO seminar is recommended for content marketers who are looking to drive more leads and conversions from their content.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Create content for every stage of the funnel
- Attract visitors and deepen engagement using specific types of content
- Understand which elements ultimately drive leads
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.