Apply an Agile Approach to Your Marketing
- Jim Ewel
- Jennifer Kelly
- Thu, May 12, 2016, 12pm ET
- 60 minutes
Marketing today can be incredibly complex and stressful. Marketers are required to take on new challenges (without any change in budget or resources) and master new technologies, all while under increased scrutiny from management. It's no surprise, then, that the interest in agile marketing is exploding. In fact, in a recent survey by Wrike, more than 70% of marketers said that they are currently practicing—or embracing some aspect of—agile marketing.
In this PRO seminar, agile marketing expert Jim Ewel will pick up from his previous PRO seminar and show you how to address two of the most critical tasks in agile marketing. We'll discuss how to get you into the mind of the customer and understand what they are trying to accomplish and why. We'll also share real examples of companies that are practicing agile marketing and experiencing its benefits of effectiveness and improved quality of work.
Jim Ewel has spent almost 30 years in marketing and sales, including 12 years at Microsoft, as well as 13 years running three start-ups: GoAhead Software (sold to Oracle), Adometry (sold to Click Forensics), and InDemand Interpreting, one of the fastest growing companies in Washington. He currently runs a firm that provides growth consulting in the area of agile marketing. He also blogs at agilemarketing.net.
Who Should Attend?
The ideal attendee is interested in how to apply agile marketing to become more effective and productive.
What Will You Learn?
By the end of the seminar, you'll be able to:
- Write user stories that are appropriate to the buyer’s journey
- Implement high tempo testing to increase the speed of your learning and your chances of success
- Create sprint planning sessions to help teams be more productive without feeling overworked or stressed
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.