Marketing to Today's Bionic Buyer
- Kristin Zhivago
- Jennifer Kelly
- Thu, Jun 9, 2016, 12pm ET
- 60 minutes
Today's buyers are bionic—they have immediate access to any type of information about any type of product or service at any time. As the world's marketplaces have shifted to digital, there are more opportunities than ever to sell. But the competition is also stiffer than ever; in any industry, there are always a few players who are consistently converting customers.
In this PRO seminar, we'll share how to effectively reach these consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.
Kristin Zhivago is the president and co-founder of Cloud Potential, which provides strategy-to-implementation digital best practices for small and midsize companies. Prior to co-founding Cloud Potential in 2014, Zhivago was a revenue coach to CEOs and entrepreneurs, mostly in the tech industry. She speaks worldwide on the subject of digital marketing, is an expert on the customer's buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.
Who Should Attend?
This PRO seminar is for hard-working, time-pressed marketers who manage all aspects of digital marketing (including websites, landing pages, email campaigns, and SEO) and are frustrated the revenue needle isn't moving.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Recognize the tools and rules that market leaders are using to give customers what they want
- Understand the six digital elements you need to turn your digital campaigns into revenue generators
- Remove the five roadblocks standing between you and a successful approach to today's bionic buyers
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.