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MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy

Michael Brenner
Ann Handley
Thu, Oct 6, 2016, 12pm ET
60 minutes
This online marketing seminar received 5 star(s)

Content marketing is HUGE. But what does it really mean for your business? And how do you find the resources and budget to execute an effective strategy?

In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition.


Michael Brenner is the CEO of Marketing Insider Group and co-author of the best-selling book, The Content Formula. Michael is recognized as a Top CMO Influencer, Top B2B Marketer, Leading Content Marketer, and business consultant. He's initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups.

Who Should Attend?

Editors, writers, online marketers, demand generation specialists, and anyone who wants to learn how to build a content marketing strategy.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand the core components of a content marketing strategy
  • Apply each component to your business to create an effective content marketing program
  • Define key metrics to measure success

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Content Marketing Crash Course. This course is designed to not only provide you with the inspiration, tools, and tactics for creating great content, but also with the know-how to get your content in front of the right audiences with the right message at the right time.

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PRO members save 40% (regularly $595)!

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