MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
- Michael Brenner
- Ann Handley
- Thu, Oct 6, 2016, 12pm ET
- 60 minutes
Content marketing is HUGE. But what does it really mean for your business? And how do you find the resources and budget to execute an effective strategy?
In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition.
Michael Brenner is the CEO of Marketing Insider Group and co-author of the best-selling book, The Content Formula. Michael is recognized as a Top CMO Influencer, Top B2B Marketer, Leading Content Marketer, and business consultant. He's initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups.
Who Should Attend?
Editors, writers, online marketers, demand generation specialists, and anyone who wants to learn how to build a content marketing strategy.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Understand the core components of a content marketing strategy
- Apply each component to your business to create an effective content marketing program
- Define key metrics to measure success
About MarketingProfs University
This PRO seminar is the first class of MarketingProfs University's Content Marketing Crash Course. This course is designed to not only provide you with the inspiration, tools, and tactics for creating great content, but also with the know-how to get your content in front of the right audiences with the right message at the right time.
Like what you see here? Register now for the complete course—
PRO members save 40% (regularly $595)!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.