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Inspiring Action: The Future of Influencer Marketing

Heidi Sullivan
Jennifer Kelly
Thu, Sep 29, 2016, 12pm ET
60 minutes
This online marketing seminar received 5 star(s)

Influencer marketing is a hot topic these days, and many of the skills used for media relations apply in this new world, just on a much larger scale. But reaching the voices that resonate with your core communities can be challenging. Who are the up-and-coming influencers, how do we find them, and what platforms do they engage on?

In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.


Heidi Sullivan is a senior VP and interim managing director for Cision. She drives the company's overall content strategy and is responsible for all e-commerce, distribution, and influencer products and services, and is responsible for the overall business results and sales activities in Canada. She has been named as The Hub's 2014 "Individual Influencer of the Year," one of PR's most influential professionals in the PRWeek Global Power Book in 2015 and 2016, and one of PRWeek's 40 Under 40 Rising Stars in 2012.

Who Should Attend?

Anyone interested in learning how to tap into influencer marketing to boost engagement and expand brand reach.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand how real-world brands are engaging influencers
  • Identify influencers that have a big audience and inspire action
  • Integrate traditional media relations and influencer marketing into your strategy

Register Now!

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