MARKETINGPROFS Master Class Lesson

What Is Google Analytics 4, Anyhow?

Learn the origins of Google Analytics 4 and why it's so different, due to its Firebase heritage. You'll also learn how configuration has radically changed and what tools you'll need to know to make it work best.

LENGTH: 15:00 minutes

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This lesson is part of MarketingProfs Master Class

Google Analytics 4 for Marketers

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data analysis. Chris shows you how the powerful AI-backed tools in GA4 can transform your understanding of your customers. LEARN MORE

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OUR EXPERTS

YOUR INSTRUCTOR: Christopher S. Penn

Christopher S. Penn is a co-founder and the chief data scientist of TrustInsights.ai, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn

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