MarketingProfs Today

Tuesday, December 21, 2021

📋 Table of Contents

1. Five Ways to Improve Content Quality Signals on Landing Pages

2. High-Quality Interactive Content: The Future of Visual Storytelling sponsored article

3. The Traits of B2B Firms With Exceptional Marketing and Sales Performance

4. Marketer Survey: 5 Social Media Trends to Watch in 2022

5. Do More With Less MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways to Improve Content Quality Signals on Landing Pages
article
Five Ways to Improve Content Quality Signals on Landing Pages
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them. »
High-Quality Interactive Content: The Future of Visual Storytelling
sponsored article
High-Quality Interactive Content: The Future of Visual Storytelling
Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content. »
The Traits of B2B Firms With Exceptional Marketing and Sales Performance
research
The Traits of B2B Firms With Exceptional Marketing and Sales Performance
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research. Check out the study findings. »
Marketer Survey: 5 Social Media Trends to Watch in 2022
infographic
Marketer Survey: 5 Social Media Trends to Watch in 2022
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. Check out the infographic. »
Do More With Less
MarketingProfs PRO webinar
Instead of wasting your time endlessly creating new content, learn to do more with less. Join author, speaker, and brand consultant Nick Westergaard in Session 2 (of 4) of our Digital Brand Activation Working Webinar Series, available to PRO members only. One part workbook, one part webinar, 100% action-oriented.
Do more with less
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
BV Investment Partners Announces Investment in Intent Data Platform Intentsify PR Newswire
B2B E-Commerce Platform Bizongo Raises $110M Led by Tiger Capital Business Standard
DemandJump Announces Definitive Agreement to Acquire Metonymy Media PR Newswire
Favro Partners With Practica Capital and Scale Capital to Grow Sales and Marketing Team MarTech Series
Bzaar Raises $4M in Seed Round Entrepreneur
GumGum Acquires Attention Measurement andnd Optimization Platform Playground xyz MarTech Series
Upcoming Events
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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