MarketingProfs Today: Event ROI Drivers | Stand Out, Get Heard | Nonprofits, Act Like For-Profits

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In this issue

1.	How-To: Six Drivers of ROI in Event Marketing
2.	Podcast: Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts
3.	PRO New! How-To Guide: The Three Cs of Successful Positioning
4.	My View: Nonprofits, Start Acting and Thinking Like For-Profits
5.	Survey Says: How Americans Plan to Spend Their Tax Refunds

What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Learn more.

How-To

Six Drivers of ROI in Event Marketing

By Daniel Maurer

Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing. Read More

Podcast

Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your ideas heard. Read More

FOR PRO Members

New! How-To Guide: The Three Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More

Why do some call-to-action buttons attract more clicks than others? Check out Emma's new guide: "Why we click: The simple psychology behind a great call to action." Get the guide.

Survey Says

How Americans Plan to Spend Their Tax Refunds

By Ayaz Nanji

Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation and Neustar. Read More

My View

Nonprofits, Start Acting and Thinking Like For-Profits

By Edgar Wilson

To be successful, nonprofits need to start using the successful, proven marketing strategies of for-profits. Read More

event calendar

Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 21	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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