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MarketingProfs
Apr 4, 2017 Vol. 16, No. 65
In this issue
1. How-To: How to Identify the Right Influencers to Market for Your Brand
2.  PRO  Take 10: Five Simple Ways to Lower Your Bounce Rates
3. Survey Says: How Special Offers in Email Subject Lines Impact Performance
4. Infographic: The Business Impact of Good Creative
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Advertisement  You've seen the data that proves people engage at high rates with video, so register now for this free Video Marketing Virtual Conference to get actionable insights that you can implement immediately.
 
How-To
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How to Identify the Right Influencers to Market for Your Brand
By Joe Griffin
Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Five Simple Ways to Lower Your Bounce Rates
In just 10 minutes, you'll learn five simple ways to lower your bounce rates—often as much as 20%. We'll discuss common layout and navigation issues and little-known pitfalls that could cause visitors to leave—and you'll learn how to fix them (no programming or coding experience necessary!). Read More
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Advertisement  We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.
 
Survey Says
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How Special Offers in Email Subject Lines Impact Performance
By Ayaz Nanji
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing. Read More
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AT-A-GLANCE
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The Business Impact of Good Creative [Infographic]
By Laura Forer
Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing. Read More

event calendar

Apr 6
PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $600 when you register by March 31!

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