MarketingProfs Today
Together with marketing analytics platform

Thursday, July 7, 2022

📋 Table of Contents

1. How to Write Persuasive Blog Posts: A Template

2. How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts

3. Crank Up the Summertime Heat on Your ABM Program sponsored webinar

4. Gen Z Trends on YouTube: 3 New Types of Creativity

5. Calling All SEOs and Web Designers! MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Write Persuasive Blog Posts: A Template
How to Write Persuasive Blog Posts: A Template
So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does. »
Get Multichannel Data-Monitoring in Real-Time
Get Multichannel Data-Monitoring in Real-Time
So, you want to build reports on how your Facebook Ads, Google Ads, SEO, email campaigns, and remarketing are affecting your sales and leads... but you only have 10 minutes. We've got you covered! Discover the ultimate multichannel data-monitoring tool with a personalized product tour. »
How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts
How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts
Join the the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization. Read more and listen in. »
sponsored webinar
Crank Up the Summertime Heat on Your ABM Program
In this webinar, ABM expert Stefanie Neer will show you how she put together a standout ABM program... in less than 2 months! Learn how to create a program from scratch (or just dust off the cobwebs from your current program), gain some quick wins, and take your ABM from zero to hero. »
Gen Z Trends on YouTube: 3 New Types of Creativity
Gen Z Trends on YouTube: 3 New Types of Creativity
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive. Check out the infographic. »
Calling All SEOs and Web Designers!
MarketingProfs webinar
Only 10% of your content gets traffic from search. Ouch! Do you know what pages those are, or how your on-page elements impact lead generation? Andy Crestodina has helped 1000+ brands redesign their sites for better SEO and lead gen, and he's sharing his tips on July 19 for a FREE training webinar, How to Audit Your Content and Website for SEO and Lead Generation. Bring your friends!
Join Andy's FREE training
Profs Picks
It's no secret: You need a unified source for your marketing analytics. Otherwise you get Facebook, Google, CRM, and SEO all shouting at you in self-absorbed monotone, claiming to influence sales. It's time to be done with hearsay. Using Google Sheets and Public API integrations, Whatagraph makes it easy to import data from any source and get the objective truth. You can also show your clients you care by applying custom branding, logos, colors, and domains. Not an analytics wizard? No problem—Whatagraph have premade templates that make it easy to both build reports and give you an idea of what those reports should show you. Now that's a one-stop shop.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices »
Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast] »
11 Types of Marketing That Should Be on Your Radar [Infographic] »
Create a Customer Success Team From Scratch in 10 Steps »
Rethinking Industry Events: Get Comfortable With Flexibility »
How Americans Feel About These 16 Emerging Technologies »
News You Can Use
Updates from around the industry
Horizon Media Launches B2B Growth Practice Green Thread to Help Clients Establish Advanced Systems for Revenue Expansion PR Newswire
EarlyBirds Offers Unique Approach to Helping Organizations Use the Future of Connectivity Yahoo Finance
Successive Technologies Offers Comprehensive E-Commerce Solutions to Help Businesses Deliver Immersive Customer Experiences PR Newswire
BigCommerce Broadens Global Footprint to Empower Merchants to Scale and Grow Their Online Businesses Yahoo Finance
Emiza Acquires Shippigo Entrepreneur
NordLocker Encrypted Cloud Introduces Biometrics for Windows and Android Users Yahoo Finance
Upcoming Events
[Webinar] Crank Up the Summertime Heat on Your ABM Program
45 minutes | sponsored by Drift
[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.