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In This Issue
+ How-To: Five Ways to Promote Your Online Video
+ Podcast: Email Marketing for Rebels: DJ Waldow and Jason Falls
+ PRO E-Book: The 25 E's of E-Book Marketing
+ Survey Says: Top Marketing Tactic for Small B2Bs: In-Person Interaction
+ Quick Take: How to Keep Your Content Marketing Shelves Stocked
+ My View: Digital Marketing Attribution: What It Is and Why It Matters
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Advertisement  Free Kit: Learn How To Organize Your Social Enterprise.This free kit from HootSuite Enterprise demonstrates the principles of organizing your business for social expediency and highlights best practices for social media success. This kit includes a free webinar and a white paper. Download now.
How-To Five Strategies for Promoting Your Online Video
By Andrew Follett
Online video should be an essential part of every business's marketing mix. Though you have no guarantee of producing a viral blockbuster, you do have ways to get your video in front of as many viewers as possible. Read More
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Podcast Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts
By Matthew Grant
DJ Waldow and co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, explode the many myths and "best-practices" of email marketing. Read More
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PRO E-Book: The 25 E's of E-Book Marketing
This 31-page e-book spells out how marketers from all industries can use e-books—those content marketing gems—to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy... not to mention leads and revenue. Read More
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Survey Says
Top Marketing Tactic for Small B2Bs: In-Person Interaction
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact. Read More
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Quick Take
How to Keep Your Content Marketing Shelves Stocked
Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty shelves, disgruntled customers, and fewer coins in the coffer. Read More
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My View Digital Marketing Attribution: What It Is and Why It Matters
By Stephanie Miller
What's digital marketing attribution? And why is it considered a competitive advantage for marketers who tap into it? Read More
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