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By Andrew Follett |
Online video should be an essential part of every business's marketing mix. Though you have no guarantee of producing a viral blockbuster, you do have ways to get your video in front of as many viewers as possible.
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By Matthew Grant |
DJ Waldow and co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, explode the many myths and "best-practices" of email marketing.
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This 31-page e-book spells out how marketers from all industries can use e-books—those content marketing gems—to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy... not to mention leads and revenue.
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Top Marketing Tactic for Small B2Bs: In-Person Interaction |
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.
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By Stephanie Miller |
What's digital marketing attribution? And why is it considered a competitive advantage for marketers who tap into it?
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