MarketingProfs Today: Find B2B Writers | Chris Brogan Video | Millennial Shopping

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In this issue

1.	How-To: How to Find the Best B2B Copywriters: A 10-Point Guide
2.	Podcast: Own Your Content Marketing: Chris Brogan on Marketing Smarts [Video]
3.	PRO NEW Seminar: How to Use Video to Ensure a Great Buying Experience
4.	Survey Says: Do Millennials Shop Differently?
5.	My View: The Benefits of Managing Your Search and Google Shopping Ads Together

How do top brands keep their audiences engaged with great content? This interactive eBook covers 5 effective engagement strategies used by companies like Apple and Coca-Cola that can help you drive results for your own content marketing program.

How-To

How to Find the Best B2B Copywriters: A 10-Point Guide

By Allan Davies

The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters. Read More

Podcast

Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]

By Kerry O'Shea Gorgone

Chris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has used content marketing. Read More

FOR PRO Members

NEW PRO Seminar: How to Use Video to Ensure a Great Buying Experience

You'll learn how to use video to walk prospects through each step of the sales and marketing funnel. You'll also get tips on how to create an effective production plan that you can put into effect immediately. Read More

Discover the secret to audience engagement. Leading brands like Coca-Cola, Apple, and Always are using 5 key strategies to stay top-of-mind with their fans. Explore this interactive eBook to get the inside scoop.

Survey Says

Do Millennials Shop Differently?

By Ayaz Nanji

Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital. Read More

My View

Why You Should Run Your Search Marketing and Google Shopping Campaigns Together

By Jay Stampfl

Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why. Read More

event calendar

Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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