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Thursday, September 09, 2021

📋 Table of Contents

1. Outcomes Are In: Why Outcome-Based Marketing Is So Successful

2. B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts

3. Email Marketing Friday Forum MarketingProfs event

4. How Emotional Intelligence Impacts Career Success

5. One Day Left to Save on B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Outcomes Are In: Why Outcome-Based Marketing Is So Successful
Outcomes Are In: Why Outcome-Based Marketing Is So Successful
Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works. »
Why B2B Marketers Are Turning on Connected TV Ads
By combining the impact of television ads with the precision targeting and measurement of a digital channel, CTV is claiming more budget from B2B marketers than ever before. Discover how so many B2B marketers like you are driving measurable results with CTV ads. »
B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts
B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts
Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy. Read more and listen in on this fascinating conversation. »
MarketingProfs event
Email Marketing Friday Forum
Email marketing remains the workhorse of modern marketing—particularly in this time of ongoing remote work. But between new privacy rules and other industry shifts, it can be harder than ever to connect with your audience in a meaningful way. It's time for a new strategy. »
How Emotional Intelligence Impacts Career Success
How Emotional Intelligence Impacts Career Success
This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success. Check out the infographic. »
One Day Left to Save on B2B Forum Online
MarketingProfs B2B Forum
Don't forget to register for the fall B2B Forum online by Friday, September 10 to save $50 on your ticket for the live event on October 13-14! You also get a full year of PRO membership, which includes access to the spring online event, MarketingProfs master classes, courses, and more.
I want to save $50
Profs Picks
You might be intrigued by the B2B possibilities of Connected TV advertising... but isn't TV complicated? How would it even work for B2B marketing? Would it be at all useful for your purposes? Short answer: Yes. The process, because of CTV's digital nature, is like launching a campaign on social media. You can target using your first-party data or email lists, or third-party audience data—based on job title, tradeshow attendance, industry, etc. You drive measurable site traffic and conversions with your campaign. And CTV measurement capabilities are on par with other performance-focused digital channels, including tracking ad views and actions taken—such as form-fills. Discover what you can do with Connected TV.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Marketing ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Acquia to Acquire Widen, Advancing Acquia Open Digital Experience Platform Business Wire
Zeotap Brings in Liberty Global Ventures in Series C Funding Round Extension PR Newswire
Marpipe Raises $8M Series A to Build Operating System for Creative Testing Yahoo
Netcracker Continues Partnership With Maxis to Optimize Customer Experience for B2C and B2B Services Business Wire
Global Payments Agrees to Acquire MineralTree, a Leader in B2B Software-Led Payments Yahoo Finance
Digital River and Chargify Enhance B2B SaaS Subscription Capabilities With New Partnership Yahoo Finance
Upcoming Events
[Webinar] Optimize Connectivity Between Your Content and Customers
60 minutes | sponsored by Widen
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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