Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they're likely to want to buy for themselves. At least, that's Ticketmaster's experience in the events space.  Watch this clip from Marketing Obsessions to get the whole story.


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ABOUT THE AUTHOR

Abe Mezrich is Manager, Communications at digital ad agency Didit and the producer of Marketing Obsessions with Kevin Lee--an online video program featuring some of the most insightful thinkers and the most dynamic brands in digital marketing today. Learn more at www.Didit.com; watch more at www.KevinLee.net.