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CONTENT TYPE: Article | TOPIC: Marketing Management
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.
CONTENT TYPE: Infographic | TOPIC: Career Development
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Development
The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?
CONTENT TYPE: Podcast | TOPIC: Marketing Management
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.
CONTENT TYPE: Chart | TOPIC: Marketing Management
The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research from McKinsey & Company.
The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.
CONTENT TYPE: Podcast | TOPIC: Career Development
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.
CONTENT TYPE: Article | TOPIC: Career Development
In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021.
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes?
25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).
CONTENT TYPE: Friday Forum | TOPIC: Career Development
How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter.
The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
CONTENT TYPE: Podcast | TOPIC: Event Marketing
In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?
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