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  • The State of Advertising Media Talent in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • Performance Marketing: How to Do More With What You Already Have

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • How to Motivate Today's Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.

  • How In-House Creative Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.

  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Four Ways Marketers Can Triumph Over the 'Great Resignation'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

  • The Most Important Considerations When Evaluating a New CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • Three Ways to Set Your Clients Up for Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.

  • The Five Layers of the Modern Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

  • The Top Benefits of Hybrid and Remote Work According to CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • Create a Customer Success Team From Scratch in 10 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.

  • The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

  • Five Ways Marketing Can Support the Sales Process to Maximize Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.

  • Email at Scale: How to Increase Campaigns and Manage Complexity

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.