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  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • SEO for B2B Marketing: Keywords, Content, and Clicks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.

  • The Most Effective Link-Building Strategies According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.

  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Three Off-Site Tactics That Seriously Boost SEO Traffic

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.

  • SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.

  • Four Ways to Prepare for Voice Commerce

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce?

  • The Top Google Search Rank Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.

  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.

  • Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help.

  • The Most (And Least) Effective PPC Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.

  • Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

  • Underrated But Effective Link-Building Tactics for SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.

  • Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience.

  • A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards.

  • SEO Isn't an Exact Science... Here's What Marketers Can Do About That

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done?

  • The Ultimate SEO Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.

  • Why Digital Marketing Is More Important Than Ever Before [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • Google and Podcasts: The Next Big SEO Opportunity?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.