Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience
You build trust and authority by giving your customers the answers they're looking for. But how can you know what they want and when they want it? Join Jeannie Walters, Certified Customer Experience Professional, to uncover the clues of what customers want and when. Because when you know what your customers want, you can give them the right content at the right time. Register now for Session 2 of our B2B Content as CX Working Webinar series.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.
Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.
Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.
Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.
Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how.
CONTENT TYPE: Podcast | TOPIC: Branding
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.
CONTENT TYPE: Infographic | TOPIC: Search
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
CONTENT TYPE: Article | TOPIC: Search
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.
CONTENT TYPE: Chart | TOPIC: Branding
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
CONTENT TYPE: Article | TOPIC: Events
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.
CONTENT TYPE: Webinar | TOPIC: Content
You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.
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