Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.
CONTENT TYPE: Article | TOPIC: Customer Experience
Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.
CONTENT TYPE: Chart | TOPIC: Email
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.
CONTENT TYPE: Podcast | TOPIC: Search
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.
CONTENT TYPE: Infographic | TOPIC: Search
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.
The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.
CONTENT TYPE: Article | TOPIC: Mobile
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
CONTENT TYPE: Chart | TOPIC: Content
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.
CONTENT TYPE: Article | TOPIC: Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
CONTENT TYPE: Infographic | TOPIC: Websites
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?
CONTENT TYPE: Chart | TOPIC: Branding
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.
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