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  • Scaling Your Event Program for ROI

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    Events remain critical to growing pipeline and driving demand, making event ROI more important than ever. Discover how simplified tech and a Center of Excellence (COE) maximize event ROI and efficiency. Sponsored by Cvent.

  • The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

  • Four Questions to Help You Balance Content Volume and Relevance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

  • How US Small Business Owners Feel About a TikTok Ban [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey.

  • Do Marketers Expect to Face More Competition in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

  • How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts.

  • How AI Search Will Change Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

  • What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

  • Manager Survey: Will AI Replace Employees and Lower Salaries?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

  • Email Fonts: The Good, Bad, and Ugly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost).

  • SEO Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: SEO

    Thanks to ongoing algorithm changes, you always have new ways to boost your SEO results. Don't guess at what makes the difference. Join our expert guests as they share SEO secrets to increase your qualified website traffic and conversions. Sponsored by Search Engine Journal.

  • Mastering the Customer Review Process: How to Ask for Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

  • Grow Your Small Business Marketing Footprint With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Small business marketing has a new ally in artificial intelligence. In this webinar, discover how AI can eliminate work, save you time, and make it easier to personalize the customer journey. With AI as your assistant, your small business will achieve huge results. Sponsored by Salesforce.

  • The 10 Best Paying Digital Marketing Side Hustles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr.

  • Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

  • Advanced Reporting and Automation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.

  • The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

  • Unraveling SEO Secrets for B2B Marketers | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: SEO

    This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method.

  • Media Inflation: Are Advertising Costs Finally Cooling?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

  • Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.