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  • Media Inflation: Are Advertising Costs Finally Cooling?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

  • Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.

  • The Biggest Email Marketing Opportunities for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • The Largest Traffic Referrers on the Web

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

  • The Two Most Valuable Benefits of Video Marketing in Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

  • Four Benefits of Employee-Generated Content for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

  • 12 Key Metrics to Track in Google Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers.

  • Finding Key Data and Generating Reports

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.

  • Mastering the Revenue Attribution Puzzle | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • Technical SEO for B2B Websites: Ensuring Crawling and Indexing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

  • The Most Valuable US Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

  • Four Ways to Improve Demand Generation Performance in a Tight Economy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

  • The Most Important Content Management System Features

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • How Gen Z's Social Media Habits and Use Are Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research.

  • The B2B Sales Pipeline: A Simple Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions.

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

  • Connecting GA4 With Marketing Platforms

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.

  • Here They Come! B2B Marketing in a Gen Z World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.