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Research that costs money but is useless.

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Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?

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Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on the subject.

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What does Dale Carnegie have to do with ebiz? The people at Grokdotcom.com think there is a lot you can learn from this old master of people skills.

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Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created needs, nor did Amazon. You might not agree, so read on.

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You get a lot of perspective on on-line auctions from industry analysts, but how about from an auctioneer's son turned Marketing Professor?

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Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security.

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A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign.

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We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.

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Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?

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What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.

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The Tortoise and the Hare. And the moral is the same: slow and steady wins the race. Focus on the task at hand, single-mindedly see it through, and the gold can be yours! The Grok explains.

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Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to an end?

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Here's an article that will keep your marketing on track. The people at Grokdotcom explain why you should leave the “gee whiz” stuff for the avant-garde who dare to go where no one has gone before.

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With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.

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Marketing on the internet is no different than traditional marketing, at least that's our view.

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The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure.

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Amazon is going into the furniture business. Are they stretching their brand name too far?

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This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs.

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Firms often confuse consumers with their marketing communications. Here are some examples.