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CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze
Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Management
Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.
We are living in a time of great disruption. Disruption in the market breaks paradigms. It creates as much opportunity as loss. It is easier for our minds to envision the downside of our losses than to see new opportunities. Though harder to spot, the opportunities are there.
Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are five realities that B2B marketers will likely face in the next 2-3 years.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Management
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.
CONTENT TYPE: Event | TOPIC: Content | ELEMENT: Communicate
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement | ELEMENT: Management
Tired of measuring every detail of your campaigns and still not having the insights you need? There's a difference between being simply reactive to the data you're collecting versus allowing that data to drive innovative strategy and planning. Sponsored by Kompyte.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most of the time, according to recent research from UserTesting.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, it's a lot like dating.
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