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CONTENT TYPE: Article | TOPIC: Management

Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

CONTENT TYPE: Article | TOPIC: Management

Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020.

CONTENT TYPE: Article | TOPIC: Management

In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.

CONTENT TYPE: Article | TOPIC: Customer Experience

Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

CONTENT TYPE: Article | TOPIC: None

GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.

CONTENT TYPE: Article | TOPIC: Management

GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.

CONTENT TYPE: Article | TOPIC: Email

In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

CONTENT TYPE: Article | TOPIC: Customer Experience

Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020 and beyond.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

CONTENT TYPE: Article | TOPIC: Marketing Technology

Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

CONTENT TYPE: Article | TOPIC: Email

Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.