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CONTENT TYPE: Article | TOPIC: Writing

Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

CONTENT TYPE: Article | TOPIC: Writing

When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?

CONTENT TYPE: Article | TOPIC: Writing

Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

CONTENT TYPE: Article | TOPIC: Writing

Have you ever reached for a brownie when you were trying to lose weight? Or stayed in bed when you intended to go to the gym? Or put off paying bills because it was "too much of a hassle"? There are lots of different ways in which we sabotage ourselves. This is true of life in general and also true of the writing life.

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: Writing

A few weeks ago the author penned a popular article here on how negative thoughts can sabotage your writing. This week, she looks at the mirror image of the topic. Read on to find out how this look at the "flip side" can help you write faster and better.

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: None

There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.

CONTENT TYPE: Article | TOPIC: None

In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago when some tried to make offline text work online, we've finally turned the tables," she writes. "Now we can borrow back a number of online writing concepts and use them to sharpen up our paper-based marketing communications."

CONTENT TYPE: Article | TOPIC: Writing

CONTENT TYPE: Article | TOPIC: Writing

Writers face specific challenges when writing a home page. In fact, home pages can be tricky, simply because your page not only has its own job to do but also has to support a group of second-level pages. Here's how Nick approaches the task... whether a site has a total of 10 pages or a thousand pages.

CONTENT TYPE: Article | TOPIC: None

It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make introductions, pursue courtships and hope for consummation—the sale. Here are a few thoughts on how to use words—which may be applied to everything from direct mail to Web site content—to make a more compelling appeal to the heart (and via the heart, to the purse).

CONTENT TYPE: Article | TOPIC: Writing

In a classic "New Yorker" cartoon, a man approaches the pearly gates. Saint Peter, greeting the new arrival, gestures to a sign saying "Birth, Death & Beyond" and comments, "Actually, I preferred 'Heaven,' too, but then the marketing guys got hold of it." Ah, the dreaded "m" word. Instead of inspiring awe and admiration, it's now more likely to prompt contempt and eye-rolling.

CONTENT TYPE: Article | TOPIC: None

More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists. So how can your organization capitalize on these trends?

CONTENT TYPE: Article | TOPIC: Writing

Here’s how to write copy to nudge the brain in just the right way.

CONTENT TYPE: Article | TOPIC: None

Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to.