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  • A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of marketers.

  • Writing the First Draft of Your Survey

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    This lesson focuses on drafting your initial survey questions using the typical survey outline to uncover the story you want to tell. You'll see a lot of examples of questions you can ask.

  • 10 Tips for Writing Engaging Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.

  • Seven Tips for Writing Content Effectively [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • Effective Content Writing in 15 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.

  • The Power of Writing Your Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.

  • B2B Marketers: Seven Steps for Writing a Killer Creative Brief

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.

  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Four Steps to Get Your Team Writing in Your Brand's Voice

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • 15 Tips to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • How to Write the Most Effective Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.