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  • How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

  • How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

  • About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

  • Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

  • Media relations is known for being both an art and a science. But sadly, many public relations professionals come across as if they're using a 99-cent watercolor set and grade school chemistry kit.

  • Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.

  • Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week and other top publications. However, for his marketing programs, and specifically GEICO commercials, Buffett has an open checkbook.

  • When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.

  • Writing blog posts (and comments on blogs) is actually very simple. Keep your copy lively, factual, tight, clear, short and search engine optimized. Here are basic blog style guidelines to follow.

  • Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from its energy. It should be exciting to tell and hear. Many of us, though, bore with ours. The reason? We use the standard problem-solution-result formula—and fumble "the solution" part.

  • How do you write sizzle successfully when you’re selling something intangible to people who aren’t customers—but are almost as important?

  • You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.

  • Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. Buffett is known for the autonomy he gives to his managers, the ability to think "long term," and unparalleled skill in evaluating talent. He's also a CEO who spends a lot of money on marketing. Here are three lessons you can borrow from Buffett.

  • Site visitors rarely want to view just one page on your site, except in the case of landing pages or single-page sites. If people actually want to get something done on your site, they will generally work through two or three different pages before taking an action. So here is the question of the day: How well do your pages work together? Or to put it another way: How strong is the transition between your pages?

  • Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!

  • The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.

  • Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.