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  • Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is nearly always placed on the reader (or, rather, non-reader) instead of where it often belongs: the writer. Many professional writers seem to have lost the ability to write clear, comprehensible copy that instantly communicates its point. That's especially worrisome in advertising, which depends on quick communication for its effectiveness.

  • There are two of the things you need to do with an effective sales page: You need to write a strong sales message, and you need to minimize the perception of risk. In other words, you need to write compelling sales copy, at the same time keeping anxiety levels at a minimum. Here's how.

  • When you prepare an important presentation, be sure to make the effort to make your copy flow.

  • Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin to establish a connection with readers because you address their needs. And rather than objectifying your message—placing it on a pedestal, as an object of study—you personalize it. Instead of creating an abstraction, you start to build a relationship.

  • A case study provides the opportunity to communicate the benefits that your product or service delivers, in the form of practical experiences of a user organization. This is so much more powerful and persuasive than any theoretical arguments you can muster. So why isn't every organization churning out case studies? A few do; but, for many, generating case studies is a real battle.

  • As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it. Here's how.

  • Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

  • There's something that most writers neglect to take into consideration.

  • Here's the secret recipe for a case study that packs a punch but is digestible enough to appeal to an online reader.

  • The secret to successful copy is in all the thought, work and research you do before you write a single word. In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more effective copywriting. Get the full story.

  • A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

  • Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

  • What's MAMBA? Only the very thing that will make you write better marketing communications materials.

  • The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices. These are the very elements that fall within the marketing organization's domain, which is why marketing plays a strategic role in developing the playbook.

  • No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.

  • Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.