Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events
It's our favorite day of the year! Enroll in any one of our PRO-exclusive online courses on us. You'll choose from dozens of top-rated courses led by the industry's leading B2B Marketing experts for exactly $0. Sign up now for your reminder email and we'll let you know when doors are open.
CONTENT TYPE: Friday Forum | TOPIC: Email
The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.
CONTENT TYPE: Webinar | TOPIC: Content
Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
Field marketing teams often use video conferencing platforms to move prospects down the funnel by demonstrating products and expertise online. But the attendee experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join us as we explore the myriad ways these platforms can help field marketing teams drive more targeted quality leads. Sponsored by Glisser.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media
SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement
Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.
CONTENT TYPE: Friday Forum | TOPIC: Content
Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.
SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology
Learn how businesses are using CXA (Customer Experience Automation) to increase customer engagement by up to 90% and sales effectiveness by up to 94%. Sponsored by ActiveCampaign.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.
SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.
CONTENT TYPE: Podcast | TOPIC: Branding
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.
CONTENT TYPE: Article | TOPIC: Career Management
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
CONTENT TYPE: Chart | TOPIC: Branding
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.
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