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  • What Senior Tech Leaders Look for in B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

  • Publication vs. Library: The Two Kinds of Content Strategies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.

  • The Modern Customer Data Platform: Why You Need One Now and What You Need to Know

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology

    Being tasked to do more with less? The right customer data platform built on the Data Cloud can rise to the challenge and become an integral part of the MarTech stack—make sure yours is ready for what's next. Sponsored by Snowflake.

  • Analytics Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

    The ability to measure marketing efforts—accurately and meaningfully—is a top skill for marketers. But analytics can feel complicated and frustrating. It doesn't have to be. Join MarketingProfs for our Analytics Friday Forum. Includes three educational sessions, live Q&A, and resources. Sponsored by Tealium.

  • B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas get into the ins and outs of influence in the B2B world.

  • How to Recognize When It's Time to Expand Into New Digital Marketing Channels

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

  • 12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.

  • How to Use Contingency Planning to Future-Proof Your Event Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Events

    You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • Five of the Most Common Content Marketing Mistakes—And What to Do Instead

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

  • Direct Mail Marketing in 2023: Top Challenges and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.

  • The Top Priorities of CMOs at Enterprise B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Seven Infographic Design Trends for 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

  • Are You There, ChatGPT? It's Me, Marketing.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • How Customer Journey-Mapping Guides Brand Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

  • Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.

  • How to Turn Your Social Media Marketing Into a Profit Center [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

  • Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.

  • The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

  • Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Email

    It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

  • What Slows the Creative Process Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.